"We, as business leaders, have come to expect greatness. Your agency certainly meets this mark." Magco Incorporated
Marketing to Businesses
For decades, many industry-leading, ISO-certified manufacturers have depended on Longbotham Strategic Marketing for help with sales support, dealer acquisition and distributor incentives.
Whether you're launching a new product, reinvigorating your existing market position or planning on exhibiting at a trade show, let us help you make a splash!
Selling to Individuals
Truth be told, people don't purchase ice melt, they buy safety. Ladies don't stock up on lipstick, they invest in beauty. And folks don't book hotel rooms for the pillows, they do it for the sense of escape.
What does it mean? Well, if people buy benefits, what's yours? We can help you identify, differentiate and promote the key benefits of your products or services.
Non-Profit Fundraising
At Longbotham, we handle special event planning, capital campaign strategy and fulfillment, endowment campaigns, annual fund campaigns, donor recognition and community engagement programs.
We'd love to help you achieve your development goals. View our experience with non-profit fundraising.
From entrepreneurial startups to Fortune 500 corporations,
Longbotham can meet all your sales and marketing needs.
Creative Services
Interactive/Web | Print | Radio
Television | Outdoor | Transit
Marketing
Marketing Plans | Consulting
Market Research | Budget Analysis
Sales Support | Revenue Tracking
Identity Packages | Catalogs
Brochures | Sell Sheets | Folders
Direct Mail | Tech Data Sheets
Annual Reports | Newsletters
Menus | Envelope Stuffers
Trade Show Support
Complete Show Strategy/Management
Exhibit Design and Fabrication
Custom Backdrops | Retractable Pull-Ups
Video Presentations | Sales Literature
Counters | Tablecovers | Lighting
Promotional Giveaways
Display Graphics
Point of Purchase (POP) | Posters
Banners | Signage | Vehicle Wraps
Presentations
PDF Format | PowerPoint
Online Flip Catalogs
Photography
Location and Studio Shoots
Art Direction | Styling | Models
Interactive/Websites
Original Website Design and Development
Existing Website "Facelifts" | Mobile Sites
Site Maintenance | Banners
Ecommerce Websites | Analytics
Payment Gateways | Merchant Accounts
Content Management Systems
Domain Names | Web Hosting
Online Marketing
Search Engine Optimization
Email Marketing and List Management
Pay per Click
Social Media
WordPress Blog Website Integrations
LinkedIn - Resumé Proofreading/Editing
and Photo Retouching
Facebook - Fan Pages, Posts and
Cover Images
Twitter - Tweets
Social Media Profile Images
YouTube - Custom Channel Design
Audio and Video
Corporate | Instructional | Educational
YouTube | Embedded Video on Websites
Television Commercials | Radio Spots
Jingles | Voiceovers |
On-Hold Messages
Custom Illustration
Technical | Architectural | Cartoons
Floor Plans | Line Art
Imprinted Promotional Products
Creative Solutions | Giveaways | Gifts
Public Relations
SEO-Friendly News Releases | Press Kits
Press Conferences | Feature Articles
Media Relations | Biographies
Databases | Community Relations
Non-Profit Partnerships
Crisis Management Services
Brand Strategy
Identity/Logo Design | Brand Management
Color Palettes | Brand Style Guides
Packaging
Package Design | Line Extensions
Surface Graphics | Structural Design
GS1 Bar Codes | QR Codes
Special Events
Complete Planning and Management
Fundraisers | Golf Tournaments
Celebrity Booking Services | Contests
Traffic Builders | Promotions
Multicultural Marketing
Translations | Diversity Programs
Media Buying
Research | Budgets | Media Relations
Purchasing | Tracking and Evaluation
Intellectual Property
Trademarks | Patents | ISBNs
Fulfillment
Printing | Mailing Lists | Mailing Services
Digital Media Replication and Packaging
Professional Public Speaker Available
In search of an entertaining, educational speaker to appear at an upcoming event? Bonnie Longbotham, President and Chief Creative Officer of Longbotham Strategic Marketing, addresses groups on a variety of topics including Brand Management, Travel and Tourism Marketing, Industrial Distributor Incentives, Small Business Marketing and more. Engagement highlights include serving as the Keynote Speaker at Vermont Tourism Network's Annual Conference, sharing strategy and tactics for successful hospitality marketing, and presenting a seminar titled, "Branding: The Most Important Element of any Marketing Plan", to an audience of attorneys at the 2011 American Association for Justice (AAJ) Annual Summer Convention.
A serial entrepreneur, Bonnie is also the President and Chief Executive Officer of Logan Kettrick, LLC, a national, BBB-accredited, ecommerce provider of professional copywriting, editing and proofreading. Voted one of Northeast Pennsylvania's Top 25 Women in Business, Bonnie is a member of International Mensa, Ltd., a former adjunct professor at Marywood University, a former Board Member of The American Advertising Federation's Northeast Pennsylvania Chapter, and is the author of a 24-part series of columns, "Answers to your Marketing Questions", published by the Northeast Pennsylvania Business Journal. Over the years, she has devoted thousands of staff and personal hours in support of a variety of charitable causes and community enrichment programs. Bonnie is a Summa Cum Laude graduate of Marywood University with a B.A. in Marketing and Advertising.
Fee schedule available (travel expenses additional). Inquiries may be directed to ideas@longbotham.com or 1 (877) 897-4613. Kindly include the name of the sponsoring organization, event overview, audience profile, preferred topic(s) and date/time of event.