Longbotham Strategic Marketing
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- Radio Commercials -

Deliver a message that gets people's attention.

If you listen to our radio advertising, you'll notice that we often forego the music bed, incorporate unusual sounds, use a distinctive voice talent or introduce stretches of silence to grab a listener's attention. Most people listen to the radio when they're busy doing something else…driving, working, cleaning and so on. Their attention is focused on the primary task. The radio broadcast is just background noise. Our challenge? Make your message jump from the background into the foreground. Sometimes a direct delivery works best. Other times, you need a little bit of shtick to make it stick.

"Weird Noises" - Jiffy Lube

"The In Place to Shop" - The Mall at Steamtown

"Workers' Compensation" - O'Malley & Langan

"Be Beautiful. Be Unique. Be Individual." - 2 Campaign Spots
The Mall at Steamtown

"And the Crowd is Going Crazy…" - Yankeez Pizza

"There's a Light at the End of the Tunnel." - 2 Campaign Spots
O'Malley & Langan