What's the most important part of getting an oil change? Getting the heck outta there! Nobody likes to sit and wait. Building on that knowledge, our "In. Out. Back to Your Life." retail advertising campaign was wildly successful. Using bold, colorful campaign elements, we promoted over 40 Jiffy Lube locations in a number of markets around the country with an aggressive marketing mix of outdoor advertising, radio commercials, print advertisements, coupons, community relations, in-store promotions and more.