Longbotham Strategic Marketing
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- Tourism Brochure -

Destination Marketing for New England Travel Consortium

To encourage overseas customers to book extended tourism stays, a number of upscale New England hotels partnered with nearby attractions to offer group travel vacation packages featuring specially paired, once-in-a-lifetime cultural and hospitality experiences. Requests for Proposals were circulated to a number of high-profile agencies. After reviewing the RFP, we decided against following their outline and instead submitted a completely new plan of action that reflected our knowledge and experience in travel and tourism marketing. This brochure design was just one of the many projects we completed on behalf of this group that included The Salem Witch Museum, Mystic Aquarium, Plimoth Plantation and The Clark Art Institute.

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