Tired of wasting time looking for files you’re pretty sure were saved to someone’s hard drive, at some point, somewhere? Does it annoy you when Sales can’t find images for a presentation and Marketing has to spend an afternoon looking for the only photo ever taken in the field that showcases your product in a…

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We’ve spent almost 30 years building a network of vendors who meet our incredibly high standards. When you work with Longbotham Strategic Marketing, you’ll enjoy access to these trusted partners. It’s just one more way we help you do things right the first time. In a recent promotional mailing, we recommended Guy Cali Associates. A…

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Talk Like a Pirate Day is September 19th! Just for fun, we’re giving away a Pirates of the Caribbean 4-Movie DVD Collection. It includes Curse of the Black Pearl, Dead Man’s Chest, At World’s End, and on Stranger Tides. Are you doing anything cool? To land a free Deep Fried Twinkie (a golden treasure, right?),…

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Did you know certain types of file names can work against you, essentially hiding your company’s website photos from search engines? Are the images on your website named like this: IMG_2537.jpg or photo_tool2.jpg? If so, you can see why they could be overlooked. The file names give little to no information about the images. Images…

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Building a strong relationship between sales and marketing can lead to a wealth of opportunities and increased growth. Alignment starts with perspective. All too often, sales and marketing teams approach their work from two very different points of view. While each team believes they’re doing what’s best for the business, if they’re not on the…

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Longbotham Strategic Marketing Founder and CEO Bonnie Longbotham enjoyed speaking with a group of University of Scranton students studying entrepreneurship in a class taught by Ken Okrepkie, the Regional Manager of Ben Franklin Technology Partners, Pocono Northeast. On the evening of October 12th, Columbus Day 2015, Bonnie shared some of her business experiences with the…

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Due to the popularity of last year’s “Help Squash the Flu Bug!” poster, Longbotham Strategic Marketing has released its second annual Flu Bug Poster. The free poster, available for download (High Resolution PDF, Low Resolution PDF), documents the flu bug’s survival rate on various surfaces and reminds employees to practice healthy hygiene habits. Organizations are…

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Once again, as in years past, the team at Longbotham was pleased to donate design services in support of this community fundraising event. To help raise awareness and promote attendance, we created the invitation package, the billboards and a series of newspaper advertisements. The event will be held on Friday, April 5, 2013, from 6:00-10:00pm,…

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