Building a strong relationship between sales and marketing can lead to a wealth of opportunities and increased growth. Alignment Starts with Perspective All too often, sales and marketing teams approach their work from two very different points of view. While each team believes they’re doing what’s best for the business, if they’re not on the…

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On the evening of October 12th, Columbus Day 2015, Longbotham Strategic Marketing Founder and CEO Bonnie Longbotham enjoyed speaking with a group of University of Scranton students studying entrepreneurship in a class taught by Ken Okrepkie, the Regional Manager of Ben Franklin Technology Partners, Pocono Northeast. Bonnie shared some of her business experiences with the…

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Due to the popularity of last year’s “Help Squash the Flu Bug!” poster, Longbotham Strategic Marketing has released its second annual Flu Bug Poster. The free poster, available for download (High Resolution PDF, Low Resolution PDF), documents the flu bug’s survival rate on various surfaces and reminds employees to practice healthy hygiene habits. Organizations are…

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Once again, as in years past, the team at Longbotham was pleased to donate design services in support of this community fundraising event. To help raise awareness and promote attendance, we created the invitation package, the billboards and a series of newspaper advertisements. The event will be held on Friday, April 5, 2013, from 6:00-10:00pm,…

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Although a company’s corporate identity can be beautifully reflected in the design of its logo, all too often shabby execution or lack of usage consistency can make an otherwise competent organization appear unprofessional. Superior design and execution of a logo goes hand in hand with an intelligent, forward-thinking branding strategy. Which artwork, colors and typestyles…

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On October 14, 2011, Bonnie J. Longbotham, President and Chief Creative Officer of Longbotham Strategic Marketing, gave the Keynote Speech at the Marywood University Chapter of the Public Relations Student Society of America’s Induction Ceremony. Asked to speak by Jeremy Barket, PRSSA Chapter President, Bonnie addressed a crowd of students, faculty, families and friends. She…

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Bonnie J. Longbotham, President and Chief Creative Officer of Longbotham Strategic Marketing, recently addressed a group of attorneys from around the country at The American Association for Justice (AAJ) Convention. The annual event was held in New York City, New York, on July 12, 2011. During a presentation of her Seminar titled, “Branding: The Most…

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On behalf of The Bill Bursis Foundation for Spinal Cord Research, proceeds benefit the Miami Project to Cure Paralysis. The “Up The River” Fundraising Celebration will be held Sunday, July 24, 2011, from 4:30 to 6:30P.M. at Cooper’s Restaurant in Pittston, Pennsylvania. $35/person – $50/family Bill Bursis, a resident of Hawley, was struck down by…

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