Although a company’s corporate identity can be beautifully reflected in the design of its logo, all too often shabby execution or lack of usage consistency can make an otherwise competent organization appear unprofessional. Superior design and execution of a logo goes hand in hand with an intelligent, forward-thinking branding strategy. Which artwork, colors and typestyles…

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On October 14, 2011, Bonnie J. Longbotham, President and Chief Creative Officer of Longbotham Strategic Marketing, gave the Keynote Speech at the Marywood University Chapter of the Public Relations Student Society of America’s Induction Ceremony. Asked to speak by Jeremy Barket, PRSSA Chapter President, Bonnie addressed a crowd of students, faculty, families and friends. She…

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Bonnie J. Longbotham, Founder and Chief Creative Officer of Longbotham Strategic Marketing, recently addressed attorneys from around the country at The American Association for Justice (AAJ) Convention. The topic? Law firm marketing. The annual event was held in New York City, New York, on July 12, 2011. During a presentation of her Seminar titled, “Branding:…

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On behalf of The Bill Bursis Foundation for Spinal Cord Research, proceeds benefit The Miami Project to Cure Paralysis. The “Up The River” Fundraising Celebration will be held Sunday, July 24, 2011, from 4:30 to 6:30P.M. at Cooper’s Restaurant in Pittston, Pennsylvania. $35/person – $50/family Bill Bursis, a resident of Hawley, was struck down by…

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On May 11, 2009, Bonnie J. Longbotham, President and Chief Creative Officer of Longbotham Strategic Marketing, will present an informative ‘Super Session’ titled, “11 Things We Teach Our Clients” to members of the Vermont Tourism Network, Vermont’s premier group travel organization.  The marketing and networking program will be held at the Sugarbush Resort in scenic…

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At the 2008 New England Inns and Resorts Association Hospitality Show, Longbotham Strategic Marketing exhibited its work alongside the Boston Globe, Green Mountain Coffee, USA Today and New England’s favorite reading material, Yankee Magazine. For decades, the creative team at Longbotham has played an active role in promoting FIT and group travel and tourism New England,…

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As published in a 2008 edition of The Northeast Pennsylvania Business Journal By Bonnie J. Longbotham President/Creative Director of Longbotham Strategic Marketing – Good advice: Establish a system and a set of procedures and document them! Flimsy business cards. Royal blue tee shirts with “invisible” red silk-screened lettering. A blurry logo in last week’s newspaper…

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As published in a 2007 edition of The Northeast Pennsylvania Business Journal By Bonnie J. Longbotham President/Creative Director of Longbotham Strategic Marketing – I admit it. I spent the last 45 minutes online exploring iTunes® like a kid in the proverbial candy store. Perhaps I’m a bit late to the party, as my teenage nieces…

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