Blog | Page 3 of 14 | Longbotham Strategic Marketing

Although a company’s corporate identity can be beautifully reflected in the design of its logo, all too often shabby execution or lack of usage consistency can make an otherwise competent organization appear unprofessional. Superior design and execution of a logo goes hand in hand with an intelligent, forward-thinking branding strategy. Which artwork, colors and typestyles…

Bonnie Longbotham delivers PRSSA Keynote

On October 14, 2011, Bonnie J. Longbotham, President and Chief Creative Officer of Longbotham Strategic Marketing, gave the Keynote Speech at the Marywood University Chapter of the Public Relations Student Society of America’s Induction Ceremony. Asked to speak by Jeremy Barket, PRSSA Chapter President, Bonnie addressed a crowd of students, faculty, families and friends. She…

Longbotham presents Law Firm Marketing Seminar at AAJ Convention

Bonnie Longbotham Addresses AAJ Convention

Bonnie J. Longbotham, Founder and Chief Creative Officer of Longbotham Strategic Marketing, recently addressed attorneys from around the country at The American Association for Justice (AAJ) Convention. The topic? Law firm marketing. The annual event was held in New York City, New York, on July 12, 2011. During a presentation of her Seminar titled, “Branding:…

Up the River Fundraiser to Cure Paralysis

On behalf of The Bill Bursis Foundation for Spinal Cord Research, proceeds benefit The Miami Project to Cure Paralysis. The “Up The River” Fundraising Celebration will be held Sunday, July 24, 2011, from 4:30 to 6:30P.M. at Cooper’s Restaurant in Pittston, Pennsylvania. $35/person – $50/family Bill Bursis, a resident of Hawley, was struck down by…