When Prudential Defined Contribution Services contracted with United Airlines, New York State's Nassau County and
The Teachers' Retirement System of the City of New York, agreeing to provide the organizations' employees with retirement
planning services, they asked us to create a series of intensive, multi-tiered campaigns aimed at educating individuals on the
benefits of retirement planning so that they would choose to invest with "The Rock." Campaigns included
payroll stuffers, information kits, brochures, posters and direct mail.
