You add value. When you're selling a commodity, creating differentiation is a real challenge. There are the benefits of the various
blend components. Convenience factors. And packaging. Years ago, most ice melt came in really ugly bags. When our warm, fuzzy,
Safer than Salt packaging hit the market, it changed the game – and the industry – forever. Our bags, boxes and jugs can be found at
Ace Hardware, True Value and numerous other retail and commercial outlets.
