Bustin Industrial Products is an industry leader, widely known for the design and manufacturing of a proprietary safety grating that they use in the production of walk ramps, ladders and other industrial equipment. When we created their logo design, we incorporated the profile of the leading edge of that grating (the part that grips the sole of your boot when you walk up the stairs). Over the years, we created trade show displays, marketing materials, sales incentive programs, direct mailers, signs and much more. We even assisted with their lobby renovation and decor. B2B marketing of industrial equipment is all about selling the benefit. For example, we didn't focus on selling aluminum walk ramps, we focused on selling process improvement and fiscal responsibility (a lightweight ramp = fewer injuries for the drivers = fewer workers' compensation claims = higher profits).
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