Answers to Your Marketing Questions By Bonnie J. Longbotham As published in the November 2002 Edition of The Northeast PA Business Journal – Question: Someone called our company, asking us to advertise in a publication that we’ve never heard of. How do we know who they really are and that the piece will be printed…
Read More The entire concept of a display window is to attract the attention of a passerby and encourage him or her to stop and view the window, and then enter the establishment. Although some of these same tricks can work for visual merchandising in-store, the grab-you-by-the-seat-of-your-pants effect works better in windows. You might use: • Something…
Read More Answers to Your Marketing Questions By Bonnie J. Longbotham As published in the October 2002 Edition of The Northeast PA Business Journal – Question: One of our employees recently created a laptop presentation for use as a sales tool. Although I admire his initiative, it seemed really “busy” and crowded. Is there anything we can…
Read More Answers to Your Marketing Questions By Bonnie J. Longbotham As published in the August 2002 Edition of The Northeast PA Business Journal Question: My company is planning to film some television commercials this Spring. To save money, we’re considering using “locals” instead of hiring professional models or actors. Do you have any tips to share?…
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