At the 2008 New England Inns and Resorts Association Hospitality Show, Longbotham Strategic Marketing exhibited its work alongside the Boston Globe, Green Mountain Coffee, USA Today and New England’s favorite reading material, Yankee Magazine.
For decades, the creative team at Longbotham has played an active role in promoting FIT and group travel and tourism New England, providing travel and tourism marketing, hotel marketing plans, graphic design, copywriting, virtual tours, photography and a host of other sales and marketing support materials. Our clientele has included Vermont Tourism Network, Cultural Destinations of New England, The Inn at Essex, The Cortina, The Inn on the Common, The Isaiah Clark House, Ye Olde England Inne, The Brandon Inn, Edson Hill Manor, The Green Mountain Inn, The Willoughvale Inn, The Putney Inn, Stratton, Sun and Ski Inn and Suites, Topnotch Resort & Spa, and The Trapp Family Lodge.
Bonnie Longbotham, President and Chief Creative Officer, reflects, “Having grown up in the Adirondacks with Vermont as my backyard, I’ve been in love with the mountains of New England since I was a small child. Once, when I was a little girl and my grandparents were driving me to their summer camp in Canaan, Connecticut, I looked out the window and loudly dubbed a certain scenic landscape of hills and valleys…“Beautyland”. To this day, when my family fondly remembers that small section of highway, that little moniker of wonderment is still on their lips.”
Established in 1907, NEIRA is a highly respected organization in the travel and tourism industry that represents nearly 250 New England resorts, inns, bed and breakfasts, hotels, and motor inns.
Longbotham Strategic Marketing, an award-winning, full-service marketing, advertising and public relations firm, is located in historic Scranton, Pennsylvania, just a few blocks away from multiple tourism destinations, including the restored Radisson Lackawanna Station Hotel and the Steamtown National Historic Site. Some of Longbotham’s primary areas of concentration are hotel marketing and travel and tourism marketing.