Sales and Marketing Alignment Matters

Building a strong relationship between sales and marketing can lead to a wealth of opportunities and increased growth. Alignment starts with perspective. All too often, sales and marketing teams approach their work from two very different points of view. While each team believes they’re doing what’s best for the business, if they’re not on the…

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Longbotham Speaks at University of Scranton

Longbotham Strategic Marketing Founder and CEO Bonnie Longbotham enjoyed speaking with a group of University of Scranton students studying entrepreneurship in a class taught by Ken Okrepkie, the Regional Manager of Ben Franklin Technology Partners, Pocono Northeast. On the evening of October 12th, Columbus Day 2015, Bonnie shared some of her business experiences with the…

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Download a Free Flu Prevention Poster

Due to the popularity of last year’s “Help Squash the Flu Bug!” poster, Longbotham Strategic Marketing has released its second annual Flu Bug Poster. The free poster, available for download (High Resolution PDF, Low Resolution PDF), documents the flu bug’s survival rate on various surfaces and reminds employees to practice healthy hygiene habits. Organizations are…

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Northeast Regional Autism’s Spring Fundraiser

Once again, as in years past, the team at Longbotham was pleased to donate design services in support of this community fundraising event. To help raise awareness and promote attendance, we created the invitation package, the billboards and a series of newspaper advertisements. The event will be held on Friday, April 5, 2013, from 6:00-10:00pm,…

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