Although a company’s corporate identity can be beautifully reflected in the design of its logo, all too often shabby execution or lack of usage consistency can make an otherwise competent organization appear unprofessional. Superior design and execution of a logo goes hand in hand with an intelligent, forward-thinking branding strategy. Which artwork, colors and typestyles…
Read More
As published in a 2008 edition of The Northeast Pennsylvania Business Journal By Bonnie J. Longbotham President/Creative Director of Longbotham Strategic Marketing – Good advice: Establish a system and a set of procedures and document them! Flimsy business cards. Royal blue tee shirts with “invisible” red silk-screened lettering. A blurry logo in last week’s newspaper…
Read More Answers to Your Marketing Questions By Bonnie J. Longbotham As published in the December 2002 Edition of The Northeast PA Business Journal – Question: This year, my company is giving chocolate as client gifts. Even with a bow, the boxes seem plain. Although we can’t spend tons of money on huge gifts, we’d still like…
Read More Answers to Your Marketing Questions By Bonnie J. Longbotham As published in the December 2002 Edition of The Northeast PA Business Journal – Do you have big goals for 2003? Feeling a little overwhelmed? Why not start off with something small? If your phone number has a 570 area code, make sure – once and…
Read More