As published in a 2006 edition of The Northeast Pennsylvania Business Journal – A huge proponent of Scranton’s potential and the man behind much of the downtown’s rebirth, developer Albert Boscov recently challenged The Mall at Steamtown’s executive team to create the most unforgettable holiday season ever, to bring in talent who would attract mall…

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As published in a 2006 edition of The Abington Journal By Christopher J. Hughes Abington Journal Reporter – Christmas is barely upon us, but The Mall at Steamtown has started the season by unveiling their Holiday Package for 2006. From “Office” jockeys to some of the world’s most famous monsters, Steamtown hopes to offer something…

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As published in The Scranton Times-Tribune – With the help of Longbotham Strategic Marketing, The Kevin Kitchnefsky Foundation for Spinal Cord Research was one of many area organizations that exhibited at the most recent ABPA event: A virtual who’s who of the Abington business community gathered at the Inn at Nichols Village on Thursday night…

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Answers to Your Marketing Questions By Bonnie J. Longbotham As published in the December 2002 Edition of The Northeast PA Business Journal – Question: This year, my company is giving chocolate as client gifts. Even with a bow, the boxes seem plain. Although we can’t spend tons of money on huge gifts, we’d still like…

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